Find your fit, find your place

We envision a world where every woman feels seen in her complexity, where shopping becomes an act of self-care rather than compromise, and where clothing serves as a trusted ally in women's daily adventures.

As we grow from digital roots into physical spaces, we will create environments where women can connect with each other and reignite the joy of fashion.

The Path To Leela

It was through working together at a Canadian retailer where our complementary perspectives—Karyn in merchandising and Nikki in marketing—developed into a partnership built on shared values.

At our time there, we witnessed firsthand the power of thoughtful retail leadership, witnessing the founder's brilliance and unwavering commitment to creating connections through fashion.

Witnessing the magic in these stores reignited our love for fashion—not just the clothes themselves, but the transformative potential when a woman finds something that makes her feel confident, seen, and celebrated.

Our values

Curious Evolution

We embrace constant learning, approaching fashion with wonder rather than rigid rules. We evolve alongside the women we serve, asking better questions rather than assuming we have all the answers.

Our values

Authentic Connection

We want to create spaces—both digital and physical—where women feel genuinely seen, heard, and understood. Shopping with leela means being welcomed exactly as you are.

Our values

Ideas Over Ego

We value the brilliance that emerges through collaboration and transparent exchange. The best solution matters more than who suggested it.

Our values

Joyful Autonomy

We celebrate each woman's authority over her own expression, offering options that enhance rather than dictate. Fashion should feel like freedom.
Our values

Curious Evolution

We embrace constant learning, approaching fashion with wonder rather than rigid rules. We evolve alongside the women we serve, asking better questions rather than assuming we have all the answers.

Authentic Connection

We want to create spaces—both digital and physical—where women feel genuinely seen, heard, and understood. Shopping with leela means being welcomed exactly as you are.

Ideas Over Ego

We value the brilliance that emerges through collaboration and transparent exchange. The best solution matters more than who suggested it.

Joyful Autonomy

We celebrate each woman's authority over her own expression, offering options that enhance rather than dictate. Fashion should feel like freedom.